Calendars may serve little purpose to mark the month of October. We are simply inundated with the color pink. Countless objects in the public’s eye sport various shades of pink to remind us that October is Breast Cancer Awareness Month. Why, after over 30 years of honoring annual Breast Cancer Awareness Month and pouring billions of dollars into conventional medical research, does breast cancer remain the most common cancer among women in the world? Let’s rise above the ubiquitous pink when we think about diagnosing and treating breast cancer. And let’s nudge aside obscenely expensive diagnostic equipment and debilitating cancer […]